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Strategic Plan

Executive Summary & Strategic Compass 

In 2025, the WVU Foundation launched its third five-year Strategic Plan marking another milestone in a decade of remarkable transformation since the first plan was introduced in 2015. Building on past successes, this new plan continues to advance strategic initiatives that enhance student success, promote health and wellness, and drive innovation.

Guided by a Strategic Compass anchored in four pillars,  Purpose, Engagement, Talent, and Impact, the plan positions the Foundation as an even stronger partner across the WVU community. Ambitious in scope and outcomes, the 2025–2030 Strategic Plan charts a bold course forward, ensuring the WVU Foundation continues to elevate its role in providing philanthropic support to WVU and WVU Medicine at the highest levels.

View the Complete WVU Foundation Strategic Plan

STRATEGIC COMPASS PILLARS

This plan will support strategic initiatives aimed at boosting student success, advancing health and wellness, and discovering solutions to real world problems.

PURPOSE 

Generate resources to ensure a vibrant future for WVU.

ENGAGEMENT

Cultivate long-lasting, meaningful relationships.

TALENT 

Attract, develop and retain extraordinary Foundation professionals. 

IMPACT 

Deliver transformative outcomes.