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Strategic Plan

Executive Summary & Strategic Compass 

The WVU Foundation has experienced nothing short of a transformation in the course of the last 6 years. When the first ever five-year strategic plan was adopted by the WVU Foundation Board in 2015, expectations were set high to accomplish core pillars that would: maximize private support in all forms to WVU, create new/enhance existing WVUF revenue streams while maximizing operational efficiency/effectiveness, engage/align with all WVU entities as “One WVU” and maximize the WVU Foundation Board effectiveness at all levels. These pillars served as a North Star to begin achieving the levels worthy of the students, faculty, researchers, and patients of WVU in the new era of philanthropy.

As the current plan comes to its completion, we have achieved results unprecedented in the history of the Foundation. This positions us for the next phase of growth and continued impact among the WVU and WVU Medicine Community. The future for West Virginia University will be rooted in purpose, focusing on market-driven programs delivering in-demand skills. Therefore, the next Foundation plan will support strategic initiatives aimed at boosting student success, advancing health and wellness, and discovering solutions to real world problems.

This new plan offers yet another moment in time, one that will guide the WVU Foundation to yet a new pinnacle of excellence, working as a strong partner across all aspects of the WVU Community. The plan is created with four new pillars forming a Strategic Compass: Purpose, Engagement, Talent, and Impact. 

Like the 2015-2020 Strategic Plan, this new roadmap will be equally ambitious, that when accomplished, will once again move the WVU Foundation to new levels of success in providing philanthropic support to its partners WVU and WVU Medicine.

View the complete WVU Foundation Strategic Plan 

STRATEGIC COMPASS PILLARS

This plan will support strategic initiatives aimed at boosting student success, advancing health and wellness, and discovering solutions to real world problems.

PURPOSE 

Generate resources to ensure a vibrant future for WVU.

ENGAGEMENT

Cultivate long-lasting, meaningful relationships.

TALENT 

Attract, develop and retain extraordinary Foundation professionals. 

IMPACT 

Deliver transformative outcomes. 

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