The West Virginia University Foundation’s Communications team captured four awards in the 2020 international MarCom Awards, which recognizes outstanding creative achievement in the marketing and communications fields.
The winners were chosen from more than 5,000 entries from corporate and educational marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers throughout the United States, Canada and several other countries. The Association of Marketing and Communication Professionals bestows the awards annually.
“It’s quite an honor to be recognized by your peers in the communications and marketing industry,” said Bill Nevin, WVU Foundation associate vice president for communications. “I am proud of our team for producing excellent work, and recognition from the MarCom Awards validates that what we are doing is top notch.”
In the category of campaigns, the Foundation’s “We Are Stronger Together” scholarship initiative for students impacted by the pandemic received a Gold award, as did a story on the Norma Mae Huggins Cancer Research Endowment in the category of feature writing.
Two entries received an Honorable Mention. They included the 2018-2019 WVU Foundation Annual Report in the category of print media/annual report, and a video showing the impact of scholarship support at the Chambers College of Business and Economics in the category of video/audio.
Only about 20% of the MarCom entries receive the Gold award while around 10% receive Honorable Mention recognition.
MarCom is one of the oldest, largest and most prestigious creative competitions in the world. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Founded in 1954, the WVU Foundation is the nonprofit fundraising arm of the University. Its mission is to enrich the lives of those touched by WVU by maximizing private charitable support and providing services to the University and its affiliated organizations. Last year, donors contributed nearly $198 million to the Foundation in support of WVU.