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WVU Day of Giving Social Media Toolkit

Communicator Toolkit

As information becomes available, we will be updating this website. Please check in periodically over the next few weeks to make sure you have the most up-to-date information.

What's a Day of Giving?

A one-day, 24-hour fundraising opportunity designed to bring people together to give toward a cause close to their hearts. Gifts — both large and small — are driven by social media and email communications. These gifts will go toward areas of greatest need or scholarships for the University or in various schools, colleges and departments. This will be WVU's fourth Day of Giving and is a common practice amongst our peer institutions as well. This will take place on March 3; it will begin at midnight and end at 11:59 p.m. Though all are encouraged to participate, WVU would like to increase the number of first-time donors and young alumni on this day.

For more information on the Day of Giving, visit: FAQs.

Contact

Development: 

  • Kristen Shipp, Coordinator for Day of Giving, kshipp@wvuf.org, 304-284-4055

Day of Giving Logos

Download Day of Giving logos for your unit-specific use at this link.

What's the timeline?

Week of Feb. 1  - Online launch via social media (posts below including graphics and infographics) and teaser video released on @WVUFoundation accounts (share!) 

Week of Feb. 8 - Social media posts continue (posts below including graphics and infographics)

Week of Feb. 15 - Website push (link to it!); Ramp up social media posts (posts below including graphics and infographics)

Week of Feb. 22 - Continue to post at the same rate (posts will include more detail about the Day of Giving)

Week of March 1 - Final push on social media

March 3 - Day of Giving begins at midnight. The University's and WVU Foundation's main social media accounts will be leading the conversation (share!); 

Day of Giving Challenge Graphics and Timeline - Graphics to use for challenges on the day and a timeline for the day's events

What’s the theme?

"Day of Giving" has essentially become its own theme. We will, though, center several of our communications pieces and social media messaging around "A Stronger Tomorrow.

What’s the overall fundraising strategy?

There will be several challenge opportunities throughout the day. This year, we are implementing “game theory” which is a bonus program and hourly challenges, which means more dollars for your unit or program. Utilizing challenges creates a fast-paced campaign that can help the WVU community generate excitement, attract new supporters, and raise more money by creating healthy competition between units and awarding bonus funds. There will be:

  • Main Donation Leaderboard
  • Participation Leaderboard
  • Hourly social-based and donation-based challenges (approximately 12-15)
  • Unit-specific challenges (as requested)

*There will be more details soon on what the challenges will be and what the bonus program will look like.

    What's your role?

    On average, someone must see/hear something eight times before they act upon it, so we need to spread the word of WVU’s fourth Day of Giving to as many people as possible. Because this is a University-wide effort to reach current students, alumni, parents and fans, we must use all available communications methods we have. That’s where you come in.

    How can you help?

    We’d love for you to be active participants in the communications of the WVU Day of Giving. Below you’ll find everything you should need to schedule and/or post on your college/school/department social media accounts prior to the Day of Giving.

    Define your ambassadors

    There are two different types of ambassadors for Day of Giving: 

    Social Ambassadors – WVU’s digital leaders, sharing messages and creating excitement about Day of Giving before and during the campaign. Please post about the Day of Giving on Facebook, Twitter or Instagram using #WVUDayofGiving. 

    Fundraising Ambassadors (volunteers, visiting committee members) – Registered ambassadors that receive a personalized donation link from to encourage others to give.  

    Ambassadors are WVU’s digital leaders, sharing messages and creating excitement about WVU Day of Giving before and during the campaign. As a registered ambassador, you will use the personalized link from your Ambassador Dashboard to encourage others to give. Throughout the day, you will receive insider Ambassador Updates and be able to track your impact on the campaign in your customized Ambassador Dashboard as gifts come in.

    An ambassador can do the following to be involved with the Day of Giving:  

    • Make your gift on March 3. If you have already made a gift this year, thank you! By making an additional gift of any size on March 3, you can help us secure essential funding for what you love most about WVU. 
    • Use the available Ambassador toolkit (available upon registration at http://dayofgiving.wvu.edu). Toolkit provides sample email messages, graphics and sample social media posts.
    • We truly appreciate your help spreading awareness within your network using your preferred forms of communication: email, text, phone, and social media such as Facebook, Twitter, LinkedIn, and Instagram.

    As communicators in your respective areas, it'll be important that you ask those you think would be great ambassadors to get involved. Have them sign up at the link above to get involved. 

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