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WVU Day of Giving Social Media Toolkit
As information becomes available, we will be updating this website. Please check in periodically over the next few weeks to make sure you have the most up-to-date information.
What's a Day of Giving?
A one-day, 24-hour fundraising opportunity designed to bring people together to give toward a cause close to their hearts. Gifts — both large and small — are driven by social media and email communications. These gifts will go toward areas of greatest need or scholarships for the University or in various schools, colleges and departments. This will be WVU's third annual Day of Giving and is a common practice amongst our peer institutions as well. This will take place on Nov. 13; it will begin at midnight and end at 11:59 p.m. Though all are encouraged to participate, WVU would like to increase the number of first-time donors and young alumni on this day.
For more information on the Day of Giving, visit: FAQs.
- Mary Esposito, Coordinator for Day of Giving, firstname.lastname@example.org, 304-284-4016
- For HSC/WVU Medicine: Kristen Shipp, email@example.com, 304-293-1873
What's the timeline?
Week of Oct.14 - Online launch via social media (posts below including graphics and infographics); Post breakdown: 1 Facebook; 2 Twitter; 1 everywhere else
Week of Oct. 21 - Promotional video live on @WVUFoundation accounts (share!); social media posts continue (posts below including graphics and infographics); Post breakdown: 1 Facebook; 2 Twitter; 1 everywhere else
Week of Oct. 28 - Website push (link to it!); Ramp up social media posts (posts below including graphics and infographics); Post breakdown: 2 Facebook; 4 Twitter; 2 everywhere else
Week of Nov. 4 - Continue to post at the same rate (posts will include more detail about the Day of Giving); Post breakdown: 2 Facebook; 4 Twitter; 2 everywhere else; share ambassador posts
Week of Nov. 11 - Final push on social media; Post breakdown: once per day on Facebook, twice per day on Twitter; once per day everywhere else
Nov. 13 - Day of Giving begins at midnight. The University's and WVU Foundation's main social media accounts will be leading the conversation (share!); Post breakdown: once per day on Facebook, twice per day on Twitter; once per day everywhere else; share ambassador posts
What’s the theme?
"Day of Giving" has essentially become its own theme. We will, though, center several of our communications pieces and social media messaging around "Our University. Our Future. Our Day."
What's your role?
On average, someone must see/hear something eight times before they act upon it, so we need to spread the word of WVU’s third annual Day of Giving to as many people as possible. Because this is a University-wide effort to reach current students, alumni, parents and fans, we must use all available communications methods we have. That’s where you come in.
How can you help?
We’d love for you to be active participants in the communications of the WVU Day of Giving. Below you’ll find everything you should need to schedule and/or post on your college/school/department social media accounts prior to the Day of Giving.
Define your ambassadors
Ambassadors are WVU’s digital leaders, sharing messages and creating excitement about WVU Day of Giving before and during the campaign. As a registered ambassador, you will use the personalized link from your Ambassador Dashboard to encourage others to give. Throughout the day, you will receive insider Ambassador Updates and be able to track your impact on the campaign in your customized Ambassador Dashboard as gifts come in.
An ambassador can do the following to be involved with the Day of Giving:
- Make your gift on Nov. 13. If you have already made a gift this year, thank you! By making an additional gift of any size on Nov. 13, you can help us secure essential funding for what you love most about WVU.
- Use the available Ambassador toolkit (available upon registration at http://dayofgiving.wvu.edu). Toolkit provides sample email messages, graphics and sample social media posts.
- We truly appreciate your help spreading awareness within your network using your preferred forms of communication: email, text, phone, and social media such as Facebook, Twitter, LinkedIn, and Instagram.
As communicators in your respective areas, it'll be important that you ask those you think would be great ambassadors to get involved. Have them sign up at the link above to get involved.